Small design shop

 

Capita Education Systems - Improve sofware
Translating a 'good idea' into
actual sales

Situation

• Capita Education Systems has a programme of constantly devising new routes into the educational market.
• In early 2006 members of the sales team suggested a potential new product, but were unsure as to how it ought to be carried forward.

Response

• The consultant developed this new sales tool on Capita's behalf. The viability of this
  e-concept was first demonstrated in the summer of 2006. Having shown its potential value the product team, led by the consultant, was then requested to 'engineer' the concept.
• Market research was conducted, a sales vehicle developed in response to its findings, the product named 'Improve' and presentations of it to the senior management and sales teams were overseen.

Results

• A sophisticated launch presentation plus support literature were produced for the annual British & Teaching Technology Exhibition (BETT) at Olympia in 2007.
• Improve has a growing significance within Capita's overall sales efforts.

Value Added

A good sales idea was converted into a viable and valuable product within the Capita portfolio.