International advertising agency
Nestlé - Probiotics exploitation
Developing a leading-edge pharma marketing strategy
Situation
- Functional foods' potential was suspected and Nestlé were alert to prospect new routes to market that could exploit probiotics' benefits potential.
Response
- Databanks were trawled and, in conjunction with the Client's foods specialists in Vevey, this combined knowledge allowed an overview of the European probiotics market to be prepared.
Results
- Based on the research insights this overview generated a leading-edge probiotics marketing strategy exploiting traditional and viral media.
Value Added
A more 'savvy' pet foods strategy was created as a precursor to a human foods drive.
